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Corporate gifting is not what it used to be. Earlier, most companies sent gifts only during holidays; however, now, it happens all year round. Companies send gifts to welcome new employees, celebrate big wins, and thank loyal customers. It would not be wrong to say that it has now become a part of daily business culture.
As corporate gifting becomes part of regular business operations, expectations also grow. Companies no longer want gifts to be just polite gestures. They expect them to build stronger relationships, improve engagement, and support long-term business goals. Whether it is an employee recognition program or a customer loyalty effort, gifting is now expected to deliver real value.
This is where real data comes in. When budgets are limited, and decisions matter, businesses need facts, not assumptions. Leaders want to know how gifting impacts results, how big the market really is, and which trends are shaping the future. Understanding these numbers helps companies plan better, spend smarter, and choose gifts that genuinely work. That is why corporate gifting statistics have become essential for modern businesses looking to grow with purpose.
Corporate gifting has become common across U.S. businesses.
It is no longer limited to big companies. Small and mid-sized businesses are just as active.
According to Market Reports World, in 2023, U.S.-based companies sent out a total of 7.4 million corporate gift shipments. Nearly 62% of Fortune 500 companies in the U.S. distributed corporate gifts. These gifts were sent during holidays, employee milestones, and major business events.
But large firms are not alone.
The same report shows that U.S. small and medium businesses account for nearly 24% of total corporate gift orders. This proves gifting is no longer only for companies with large budgets.
Here are some of the main shifts that have taken place in the industry:
A thoughtful gift makes the receiver feel appreciated; this is what is driving the change in today’s corporate gifting industry.
| Metric | Latest Figure |
| U.S.-based corporate gift shipments (2023) | 7.4 million |
| North America's share of global orders | ~38% |
| Global market size (2025 est.) | $925B |
| Long‑term growth outlook (2034 est.) | $1.95T |
| Budget increase among companies (2024) | 68% |
People notice effort. When a company takes time to choose a good gift, it creates a positive feeling. That feeling helps build trust. Trust is important in business. According to data shared by Postal, companies that invest in thoughtful gifting programs often see better engagement from both employees and clients. In 2024, around 68% of companies increased their corporate gifting budgets to support employee morale and keep customers loyal.
The reason why corporate gifting is essential is simple. When employees feel valued, they are more likely to stay with a company. This helps reduce turnover and saves hiring costs. When clients feel appreciated, they are more likely to continue working with the business. This lowers churn and supports long-term relationships. Over time, these small actions help strengthen business connections and increase repeat sales.
All of this explains why corporate gifting is important today. Gifts are no longer just polite gestures. They are a step that helps companies grow, connect, and stay competitive in the market.
Corporate gifting trends are changing really quickly. Companies are moving away from basic and generic items. Instead, they are choosing gifts that feel more personal, useful, and thoughtful. Three main trends are shaping the market today.
Generic gifts do not have the same impact anymore. People want gifts that feel personal. When a gift includes a name, logo, or custom design, it feels more meaningful. Market Reports World reports that demand for personalized clothing increased by 27% between 2022 and 2024. Items like branded hoodies, jackets, and backpacks are especially popular.
Personalized gifts are often used for a longer time. They also remind the receiver of the company again and again. This makes personalization an important part of any strong corporate gifting strategy.
Remote work has changed how companies send gifts. Many teams now work in different cities or states. Because of this, digital gifting has grown quickly. Data shows that eGift card orders doubled between 2021 and 2024 and now make up about 18% of all corporate gift transactions.
Digital gifts are easy to send and quick to receive. They remove shipping delays and reduce logistics issues. Companies can reward employees or thank clients without worrying about delivery problems.
More people care about the environment. This has also changed corporate gifting. In 2024, about 26% of corporate gifts included sustainable products. Reusable bottles, recycled bags, and eco-friendly packaging are now common choices.
Employees and clients expect companies to act responsibly. Sustainable gifts show that a business cares about more than profits. They also support environmental goals and improve brand image.
Many companies ask if gifting really delivers results. The data says yes. Research shared by Postal and Market Reports World shows that companies with structured gifting programs see clear benefits. These include better employee retention, stronger client loyalty, and higher engagement.
When employees stay longer, companies save money on hiring and training. When clients remain loyal, they spend more over time. These outcomes show that corporate gifting ROI is real and measurable. A well-chosen gift can support business goals in a very practical way.
Learn the Basics of Corporate Gifting. Visit the Everki Corporate Gifting Guide.
Not all gifts serve the same purpose. It is important to understand who the gift is for and why it is being sent.
Gifts for corporate customers are meant to build long-term loyalty. Companies often send them after a project ends, during contract renewals, or around holidays. Common gifts include food hampers, branded items, and premium accessories. These gifts help remind clients that they are valued and appreciated.
On the other hand, employee gifts are meant to motivate employees. They are often given during onboarding, work anniversaries, or as performance rewards. For employee gifts, practical items usually work the best. Some of the popular choices include branded backpacks, office gear, or apparel because employees can use them every day.
According to the report on postal, in 2024, about 58% of corporate gifts were sent to employees, while 42% were sent to clients. This shows how important employee gifting has become.
At Everki, you will find smart options like the corporate gift backpack, which are perfect for both employees and clients.
Company size plays an important role in gift choices. According to Market Reports World, U.S. companies usually order between 50 and 5,000 gift units per batch. Smaller businesses often choose gifts that are valuable and useful. They want gifts that fit their budget and still feel meaningful.
On the contrary, scale and branding are usually important for larger companies. They often order in bulk and are looking for items that will help their brand get seen.
Both small and large companies share the same goal. They want gifting to create real impact and deliver strong ROI for corporate gifting.
It does not matter whether you are choosing a small or a large gift; with proper planning, every gift, no matter its size, can build strong connections.
Sustainability and personalization now go hand in hand. In 2024, about 26% of corporate gifts were eco-friendly. By 2025, nearly 34% of gifts included custom branding or packaging. This shows that companies want gifts that show effort and care.
When a gift is both sustainable and personalized, it sends a strong message. It shows responsibility, attention, and respect. These qualities help build trust and long-term relationships.
At Everki, you can find luxury corporate gift solutions that blend style and everyday use.
A strong corporate gifting strategy starts with clear goals, and with a solid plan, it can become a valuable business tool. Companies need to first understand their goals, i.e., whether they want to improve employee engagement, retain clients, or build brand awareness. Once you know your goal, you can build your strategy accordingly.
Another important aspect is budget planning. Companies get better results when the right gifts are chosen for the right audience. Once you know who is going to receive the gift, you can personalize it. It is also important to remember that useful and high-quality items leave a stronger impression.
Everki’s laptop backpack is a practical and professional choice that is easy to scale for teams and clients.
When it comes to corporate gifting, many businesses face the same problem. They want a gift that feels professional, useful, and easy to manage. This is where Everki corporate gifts and incentives stand out.
EVERKI has premium laptop bags and backpacks made for daily work and travel. These are not one-time gifts that sit in a drawer. They are items people use every day. When employees or clients receive an EVERKI bag, they use it for work, meetings, travel, and office life. This makes the gift practical and meaningful.
One of the biggest benefits of Everki corporate gifting is customization. Everki has branded laptop bags with your company logo added through professional embroidery. This makes the gift feel personal and thoughtful, while also keeping it clean and professional. A branded bag helps employees feel part of the same team and gives your brand visibility wherever the bag is used.
Everki corporate gifts work well for many business needs. Companies use them as employee onboarding gifts, sales team essentials, anniversary rewards, and client thank-you gifts. Because the bags are built for mobile professionals, they suit both office teams and traveling employees. This flexibility makes them a smart option for growing businesses.
Corporate gifting is valuable for both small and large companies. Companies that plan their gifting well see better employee engagement, stronger client loyalty, and higher returns.
To get the best results, corporate gifting businesses should use data to guide decisions, personalize gifts whenever possible, and consider sustainability. The gifts you choose should always support your clear business goals.
Check out Everki’s corporate gifting guide that will help you turn simple gifts into something meaningful with business value.
Q: What are the latest corporate gifting statistics?
A: More than 68% of companies increased their gifting budgets in 2024, and North America accounts for about 38% of global corporate gift orders.
Q: How big is the corporate gifting market?
A: The global market is expected to reach USD 925 billion in 2025 and grow to USD 1.95 trillion by 2034.
Q: Does corporate gifting deliver ROI?
A: Yes, companies report better employee retention, stronger client loyalty, and higher engagement.
Q: What gifts work best today?
A: Personalized, practical, and eco-friendly gifts work best. Digital gifts and branded corporate backpacks are also popular.